A transactional SMS is a non-marketing automated text message that companies send to support their audience along the customer journey. Among the most common transactional SMS types are order confirmations, welcome text messages, and shipping updates. It’s also one of the best ways to boost customer engagement rates. With SMS, businesses can send valuable instantaneous messages to a large list of people in their target audience. The type of SMS messages businesses send are placed into two. categories: promotional SMS and transactional SMS. Each type contains a different purpose and key message, compliance rules, and sender information.
People read it fast. According to VentureBeat, more than 90 percent of people read a text message within the first three minutes. Besides, their open rate reaches 98%, according to Gartner, which is dramatically more than email marketing.It is a convenient medium. On average, people spend about 3.5 hoursa day on their smartphones, as Resque Time claims. The chances are that you will reach your audience .It helps people. Transactional SMS assists people in various communication touchpoints with your brand. Using SMS, you willbuild a solid brand image.
To break it down simply: consider what kind of reaction you’re hoping to get from your customers. Define what your business goals are through an SMS campaign, the actions you want to drive your customers to make, and if there is a specific metric you’re hoping the campaign will improve. Answering these questions will help you decide which type of message you should send.
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