A Transactional SMS is a non-marketing automated text message that companies send to support their audience along the customer journey. Among the most common transactional SMS types are order confirmations, welcome text messages, and shipping updates. It’s also one of the best ways to boost customer engagement rates. With SMS, businesses can send valuable instantaneous messages to a large list of people in their target audience. The type of SMS messages businesses send are placed into two. categories: promotional SMS and transactional SMS. Each type contains a different purpose and key message, compliance rules, and sender information.
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