Dos-and-dont of SMS Marketing


Do Keep your SMS Content Short

Whether you’re sending a booking reminder with the help of bulk sms service or delivery confirmation or a sale offer, remember to keep it short and crisp. You could also use SMSSQUAD Attachments to attach files and create a small, succint message to convey more in just 150 characters.

Do Include a Clear Call to Action

Every message goes out with a clear intention behind it. A clear, immediate call to action is typically a line of text prompting your customer’s next move. Typically, this line would ask the recipients to use a coupon code for their next purchase, urge them to share something with friends and more. Whatever the purpose, make your CTA the focal point of your message.

Do Give Customers the Opportunity to Opt-Out

Customers may have given consent to receive marketing communications before, but sometimes they change their mind. Act responsibly and give them an option to opt out at the end of the text. It benefits your business too, so you’re not wasting money targeting a cold prospect. Keep your mobile list warm and you’ll see better results.

Do Track your SMS Campaign Effectiveness

Tracking your campaign performance to test, measure, modify and optimize campaigns helps in getting better returns from your campaigns. Utilize SMSSQUAD click reports to identify the right CTA, the right time to send messages to ensure high open rates as well as other insights including time of the click and device characteristics – browser, resolution, OS.


Don’t Text at the Wrong Time

SMS marketing lets you reach out to customers in real time. 90% of the messages are read less than three minutes after they are received. This is why you should send messages around the time you want recipients to read them and take action.

Don’t Include Long Ugly URLs

If you want to include a link to an article, your youtube channel or your website, don’t forget to shorten it. A longer link not only uses up valuable characters, but it looks extremely unprofessional and could be mistaken for spam.

Don’t Miss Out on Introducing Yourself

Given the extremely low attention span of readers, it is important to highlight your business, product or service name as early as possible. Ensure you identify your company clearly in the text message service . This is important to ensure brand recall and that your marketing message is as clear as possible.

Don’t Use Text-Speak

Although, character and personality is key to creating a successful SMS campaign, using the latest SMS lingo, going overboard with abbreviations or using incorrect grammar or spelling is an absolute no-no. It looks unprofessional and your message could easily be misinterpreted by the receiver.