SMS marketing


As per reports, there are over 929.37 million mobile phone subscribers in India.  As indicated by a review led by Nielsen Informant Mobile Insights, there are 27 million Smart phone users in Urban India.  At present, SMS is a popular medium for delivering Value Added Services (VAS) in India. It is estimated that around 20% urban Indians have used a SMS VAS service. 

Most of the people in Rural area are facing the connectivity issue. That is the reason why we choose SMS service in these areas. To provide the information related to service we provide we use Transactional SMS, Promotional SMS or Alert SMS.  As SMS is a free effective marketing tool. In the developing countries it shows  higher conversion rates than other conventional mediums.

As the time has changed people are understanding the importance of mobile phones. Now the small and large scale organizations have begun to depend on mobile marketing to promote their products and services. Different types of mobile marketing strategies such as Short Message Service (SMS), Multimedia Message Service (MMS), Pay Per Call mobile, Voice Marketing, Bulk SMS Service and Mobile applications are used  for marketing purpose.


SMS marketing

 SMS marketing is gaining popularity among marketers as SMS is reliable, fast and safe mode of communication. Marketers use the SMS service to timely update their clients. It is  that an average Indian sends around 29 SMS each month. Since it is cheap than other usual marketing modes, Bulk SMS is used often by small-scale companies to market their products or services.

As SMS technology is fruitful in India, Bulk SMS software is arising in India to fulfill the remarkable marketing necessities of organizations. Prior, Indian marketers had to depend on SMS service providers to send multiple messages yet presently using Bulk SMS software they are able to gain complete control over their marketing campaign. SMS software is having a customizing option, customers are now able to customize the delivery time of text messages according to their own needs.



One more important growing popularity in India is that Bulk SMS marketing campaigns are very easy to manage. SMS software has simple to use interface which lets even an unpracticed marketer to use it successfully. 

In urban communities across India, the cell phone has become a important personal accessory.  While the internet age and tablets and smart phones have brought in a new era of mobile phone usage; but there are still few marketing advantages of a older technology like Bulk SMS. In smaller cities, a number of organizations, enterprises and businesses reach out to local client using services like Bulk SMS and mass mailing .Even specific government offices utilize such mass publicity and information systems to reach out to the city at large about various public elements.

The public transportation and traffic system is one of the key regions where Bulk SMS (or other smaller cities around India) incredibly become a fundamental public utility service. Here is the way –

  • Re-Directions, Diversions and One Ways in Traffic

The traffic system is generally complex in India with one ways, redirections, and single paths due to which people can be stuck in a single place for hours because of a variety of reasons. This could mean public street works, or even related works like electricity or water mains which could require redirection of traffic though this can create lot of problem among people. In circumstances like this, people in general can be informed in masses using Bulk SMS. In smaller cities the city planning and municipality services mostly use mass information systems to keep the public aware of road and traffic conditions.

  • Emergencies and Special Requirements

Going from the visit of a minister or national guest, to different functions or events; Indian urban areas can abruptly see significant traffic disturbances that the public should be aware of! Aside from these special requirements, even emergencies like a mishap on a major road might make the traffic of the whole city deal with issues. In such circumstances, the police and traffic specialists regularly use Bulk SMS. A huge number of individuals can be aware regarding an expected traffic disturbance or mishap by directly messaging them on their mobile phones.

  •  Effective Public Reach

Bulk SMS is the most effective way to reach out to people with smart phones as well as old school phones without the internet connection. However a large number of mobile phone users today utilize smart gadgets with the latest internet connectivity bandwidth, Bulk SMSs are instant messages which can successfully reach out to all phone numbers listed within a circle. It is significant for the public authority specialists to track down a reliable Bulk SMS Service provider with the right database of personal contact numbers of people.